When you came to our page, what was the first thing you saw? A VIDEO. Were you suddenly more interested in our company because of that video and the cool shots it contained? Did the video make you want to check out the rest of the website?
A website is fine and all, but as you can see from the graph on the right, customers coming to your website are only going to remember 10% of what they read while they are there. If a customer comes to your website and you have video content that explains your company to them, or shows them the correct way to assemble your product, odds are pretty good they’re not leaving YOUR website for somewhere else.